Adidas adiVERSE is a giant touchscreen wall that shows
interactive 3D models of Adidas’ hottest footwear. You can navigate,
manipulate, view additional information and marketing materials on the
huge screen, all by touch gestures. When customer is happy with the
product, he/she can send it to a virtual shopping cart, then later on
check out with a salesperson using iPad-like touchscreen tablet.
Comparing with the previous TEAMLAB Interactive Hanger, I believe this Adidas system is more a 3D touchy gimmick than an actually sustainable and user-friendly retail system. My thought is that, when people go to a retail store instead of online store, they would want to hold and feel the real product in their hand, or randomly pick up stuff on the shelf to try them on. Going to a retail store for flat interactions from in to out (touch to browse + see product detail + checkout) just doesn’t make sense to me.
Suggestion: instead of focusing on total touch interface and virtual models, I think it’s more relevant to put the focus back to the tangible physical shoes on the rack. With simple RFID, proximity sensors and 3D motion capture like Kinect, it’s possible to create many intriguing interactions that crossover the physical and virtual world.
For example, when you pick up a F50 soccer shoe and rolling it in your hand, a dissected 3D model will move, roll, or zoom in/out actually the same way on the screen.
Another idea is that, you can put on the soccer shoes and stand in front of a Kinect, then the system will cast you to a 3D soccer field in which you can match with famous stars or overlay onto important goal moments. How about if you actually purchase the shoes, Adidas will upload the video to Youtube tagged with your name as a courtesy?
http://www.calvin-c.com/blog/adidas-footwear-touchscreen/
Comparing with the previous TEAMLAB Interactive Hanger, I believe this Adidas system is more a 3D touchy gimmick than an actually sustainable and user-friendly retail system. My thought is that, when people go to a retail store instead of online store, they would want to hold and feel the real product in their hand, or randomly pick up stuff on the shelf to try them on. Going to a retail store for flat interactions from in to out (touch to browse + see product detail + checkout) just doesn’t make sense to me.
Suggestion: instead of focusing on total touch interface and virtual models, I think it’s more relevant to put the focus back to the tangible physical shoes on the rack. With simple RFID, proximity sensors and 3D motion capture like Kinect, it’s possible to create many intriguing interactions that crossover the physical and virtual world.
For example, when you pick up a F50 soccer shoe and rolling it in your hand, a dissected 3D model will move, roll, or zoom in/out actually the same way on the screen.
Another idea is that, you can put on the soccer shoes and stand in front of a Kinect, then the system will cast you to a 3D soccer field in which you can match with famous stars or overlay onto important goal moments. How about if you actually purchase the shoes, Adidas will upload the video to Youtube tagged with your name as a courtesy?
http://www.calvin-c.com/blog/adidas-footwear-touchscreen/
No comments:
Post a Comment